https://www.ensad.fr/

Born in 1982, I’m an intuitive and pragmatic design investigator and leader with a rare limitless combination of digital, industrial and service design expertise. With 11+ years of international professional experience, I had the chance to partner with Business, Design and Engineering teams in China, US and Europe.

Big picture oriented with a focus on logical precision, data & user driven, I’m a natural analyst with a strong dedication to establish team cohesion, drive and results.

My mission is to help technological organisations innovate and hit the market while establishing good design practices that influences the product vision and definition.

Design have always been about « bringing meaningful offer to people ». That being said, design starts by a collaborative relationship with product management since the very early stages of any strategies, visions, programs, projects.

In that context, I have developed a solid set of superior methodologies and tools helping products teams to investigate deeply, diverge fearlessly, and converge firmly to solutions that addresses real world problems or needs.

I have been leading creative workshops over a decade and actively training designers to those techniques since 2014.

• Discovery phase about how to introduce an MVP email validation bloc within the existing Sign-in Sign-up flow.
• Identify technical solution matching company’s legacy and technical maturity.
• Identify user’s pain points and critical

Missions cards with inputs & outputs checklists to speed up, clarify Design process and colaboration with other departments.

This is the result of a company internal workshop program that aims to build good design collaboration with other company’s partners in the context of discovery missions, a two weeks missions timeframe introduced to accelerate

I have been introducing and leading the discovery missions process program.

– 2017 –

The archetypal domestic reference helps people feel quickly familiar with new technology, avoiding discarded technical devices flourishing into homes.

Technicolor 4G home Gateway offers high-speed network to farther reaching populations.

Awarded by the «Observeurs du design», the device was recognized for combining elegance in both design and user experience: quick installation, easy portability, Wi-Fi sharing, and a simplified interface that indicates LTE signal strength and best reception areas via a multicolored light ring.

Here is a compilation of my last IoT projects’ key steps (in chronological order), including both design initiated programs and product management initiated programs.

Strategy discussion.

Everytime I lead a design project, everything starts with a project’s stakeholders meeting for a strategic objectives review to get the big picture.

Preliminary on-field, social community and market investigations.

Truth is that the real life and field observation always help making evolve the initial brief.

I usually run this step with designers and user researchers if the subject needs deep and long investigations. (Here about the reality of router status at home)

User hands-on observation

After buying the market area best competitor’s products, I usually lead a quick in-house or specific audience user research protocole, here about cognition & perception.

Junior designers usually help for the observation setup. Then we translate analytical observations into users’ problems synthesis.

User interviews

I usually complete previous research by running qualitative interviews to give potential users the opportunity to articulate their thoughts and feelings.

All the results, notes, movies, recordings and so on, are analyzed and synthetized on a simple graph, ranking the most recurrent ideas.

Brief evolution & definition.

Back to the meeting room, I discuss the research results with the stakeholders to make evolve and finalize the design brief.

Preliminary design led user research helps to complete and nurture other marketing and business investigations before going forward.

Design program (Preview)

Once the objectives are clear, I set a design process that suits the project and refine it with the Design Office Manager to fix the design strategy and unlock budgets.

Defining key internal & external contributors, checking availability, practical means, key dates and steps to meet the goals.

Creative direction

Clear ideas come easily with clear guidance. Guiding other creatives is key to outperform individual imagination.

I consider the subject’s wording & spectrum essential to drive forces while keeping space for creativity.

Creative workshops

The right question, the right people on the right place with the right tools to put their best ideas on the wall.

I demonstrated strong abilities in stimulating, re-arrange, organize, synthesize dozen to hundreds of ideas into the best concepts possible that need to be developed.

Inspiration boards

After gathering ideas in concepts, I guide and help the design team complete inspiration boards setting the right vision on the key concepts elements.

Concept sketches

After concepts and inspiration have been set up, I start exploring solutions by some sketches with the design team.

Creative technologist meeting

I always check with creative technologists how early concepts might practically work.

This is very useful for both prototypes and R&D development.

Quick  mockups

Having a strong experience in mockup making, I guide trainees and junior designers when producing promising concepts representations.

Concept presentation

3d modeling and rendering tools helps going more precisely on the the concept vision. (Rhino, SW, Keyshot)

I usually set the expectation level with one concept and guide other designers to get homogene designs.

User experience scenarios

Even if in many big companies, UX and ID are led by different entities, I always chose to work at design offices that do both.
In my opinion UX and ID can’t be separated, they are parallel worlds that fits toghether.

I have proven many times that being accountable of industrial and interaction design is an important aspect to reach a relevant consistency.

Product interaction diagram

Once the user experience flow is defined, I lead a workshop to build up the product’s software architecture.

This step is really appreciated by SW engineers to make them understand and review the global product’s interaction.

Interaction behaviours specs

Going deeper in the coding specifications and effects, I set numbers of workshops about the behaviors of every interaction.

I give juniors and trainees the opportunity to prototype and formalize the interactions that will be realized by the creative coder until we define the right elements.

Color Samples

From the product’s philosophy and its relationship to the environment of usage, I lead the color research direction.

Here some sample experiments on using plastic for its mineral aspects that is appropriate in the home area.

Artworks & CMF

Once interactivity and materiality are mature, I finalize execution documents for mockup makers.

I help more and more and encourage juniors handling this critical part of the product development.

Experience Mockups production supervision

I handle every aspects to get the real product experience illusion by:
Finding the right prototyping partners, establishing a good relationship, mapping schedules, planning iterations for critical areas, contengency plans and so on.

Coding follow-up (with creative technologist)

After the mockup is received, I follow up the code transfer and direct the fine tuning with the creative technologist to get the best blend between digital and physical.

Probes user testing (with User researcher)

Digital or physical mockups really helps users envision the experience created.

This step is crucial to make rational decisions based on user understanding.

I often ask the support of user researcher to lead the tests so I can be fully observing.
Intuitive actions, inarticulable feelings might be crucial aspects for the project direction and I believe designers’ eyes are trained to catch it.

Mechanical + Design iterations

Here is a tough work about turning initial design intents in a fully functional product sample while keeping a consistent design quality level.

Here I follow and guide engineers when it comes to find compromises or clever solutions.

Functional Prototype review

Having the real effects and materials in hands, I track any details that need to be improved and we discuss the compromises impacts with the stakeholders.

Mechanical design Follow-up and fine tuning

Designers can make a great difference when they spend time helping engineers finding solutions to solve problems.

Industrial samples qualification

Over and over through the diverse samples, I follow that the materials, colors, translucidity, gaps, surfaces and subtle details are implemented before the final production.

Photo shooting

Spending so much time developping a product, I believe that the designer have a clear idea of how representing the products under its best form.

I have always been attracted to photography and I manage shooting by myself most of the time.

Video direction

Since a few years, I take the responsibility of the product presentation videos as a final synthesis design work.

Who has the global view of the of the product’s best attributes and purposes other than designers ?

Reward

My personal best reward is when I see people using the products in the real life and the company is having good sells.

But sometimes, having our design process recognized as a good design practice helps the design office gaining trust within the company.

Intuitive access to musical content.

–  Interaction research project – semi-directed suggestion –

ENSAD Paris, 2009.

This wireless speaker propose a musical content suggestion triggered by user’s hand pressures.

The hand pressure guides a suggestion program based on music intensity.

Process Story

Context : Iphone 1 / Growing amount of music data => Do we still need precise verbal informations to navigate into a gigantic music data collection ?

If visual information needs to be avoided, which human sense could help us better navigate into unkown music data collection ?

Searching for information on social gesture, mimesis and body language => power of body memory // If Hands can create music => find music.

How could we interact more naturally with our computers while avoiding verbal communication ?

Hypothesis 3 : a human is used to simulate sensor and program capable to understand human touch gesture language.

https://www.youtube.com/watch?v=RCm9ry8lulg

Facts : 70 % of « interface » role playing attendants were able to select the corresponding music track.

hypothesis : Pressure was the 1st common layer of touch gesture used to communicate music intensity.

Meeting François Pachet (CSL) & Frédéric Bevilacqua (IRCAM)

Simulating a computer program that could select a music according to a pressure value.

Studying a 3D surface over the pressure sensor in order to enhance user’s touch pressure control.

Refining the computer program and texture through many user tests until giving shape to a wireless speaker.

https://youtu.be/RCm9ry8lulg

Work featured in some publications and conferences. Here a publication about 5 european inventors selected for their innovative approach.

Embedding the voice command interaction, this TV remote is a fusion between the remote and the microphone archetypes.

 Enhancing the user affordance by being obvious on the way to use it at the first look, its shape make it particularly playful and easy to integrate into the domestic landscape.

The main set top box base acts as a remote dock.

Concept – Technicolor Design Office – 2014

The less used traditional basic functionalities seems to melt in the the plastic shell while the navigation essentials seems to be polished by the intensive usage.

Pushing the transition from the overloaded traditional operator remote to the OTT alike intuitive interactions.

This project shows how the features organization helps in the product affordance enhancement.

Technicolor Design Office – 2015

ExoLung Project – Cousteau’s Dream –

User Research program inspired by the combination of Cousteau’s underwater dream and a national qualitative & quantitative underwater practices’ study.

By illustrating an utopian vision as a strategic guidance masterpiece, I set up an innovative direction for the company with short and longterm product roadmap to position the company ahead of the competition in a mature market.

– Aqua Lung 2013 –

Underwater human flight experience / exploratory design.

Neoprene wingsuit, sinking system, inflatable parachute.

With  :

Pierre Frolla (World champion freediver), Aurore asso (Security diver)

Jérôme Espla (Film maker), Frédérique Gouin (Communication Manager).

Aqua Lung, 2013.

Designed in collaboration with Jean-Yves Bollard, Serge Chapuis, Florian Traullé.

Salomon Design Center, 2009.

Robust on the outside, sensitive on the inside.

Already a classic on the market.

With engineers Thomas Maeckelberghe & Stéphane Carepa.

Aqua Lung, 2014.

Made in the famous Nuutajärvi glass blowing manufacture, the oldest in Finland.

Designed and built in Lahti, Finland. 2007